Friday, August 27, 2010

Didn't Dettol think this through?

Commercial for the new Dettol No-Touch Hand Wash System:
Hands touch some germy stuff and those germs can end up on your soap pump. FACT: Your soap pump can harbour hundreds of bacteria. But now there's the Dettol No-Touch Hand Wash System. It senses hands and dispenses soap which kills 99.9% of bacteria and it's enriched with a moisturizing ingredient to help care for your hands. The Dettol No-Touch Hand Wash System. Never touch a germy soap pump again.

Scenario:
Your hands are dirty. You go over to the sink, switch on the tap, pump 'manually' from your trusty ol' 'germy' Dettol soap pump, scrub your hands, rinse of the soap, and switch off the tap.
Dettol promises to kill 99.9% bacteria and viruses (or was that just all talk?).
Well then! What exactly is the problem of you touching your germ infested pump when after that you'll be washing your hands with Dettol soap anyway. Heck, you're not going to touch the pump again after you soap your hands, are you?! There you go. You're covered. Why then would you need the 'No-Touch soap system' like they advertised it in the commercial? It really doesn't add up.

It'll be different if Dettol came up with a 'No-Touch tap system'. The way I see it, it's not the pump that's the problem, it's the tap! Think-You open the tap with you bacteria filled hands (now it's a bacteria infested tap), wash your hands and got rid 99.9% of the bacteria (since you're using Dettol), and then you touch the bacteria infested tap again to turn it off. So, unless while you wash your hands with Dettol, you  put some on the tap as well to kill of the bacteria on the tap, you're back to square one. There you go team Dettol. You came up with the wrong invention for your commercial.

Dear CEO of team Dettol,
However, since you have come up with the 'No-Touch Hand Wash System', you really should think about changing your commercial.
Here's my suggestion to make some sense into your new invention which I must say looks very snazzy. I'd buy one myself just for the cool tech but certainly not because of the reasons you advertised.
How it should go:
Feel like you're using too much soap?
Find yourself having to replace the bottle every week because your stubborn child insists on pressing the pump 10 times every single time even though you've told him time and time again that 1 pump is more than sufficient (after all Dettol promises to kill 99.9% bacteria and viruses!).
Now, you can save soap with the new Dettol No-Touch Hand Wash System! It senses hands and dispenses soap to just the right amount. No more worries about how much soap you need to use. Dettol thinks for you! The Dettol No-Touch Hand Wash System. Never waste more soap than you need again.

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